Snapshot
Luxury Time Ltd., incorporated in 2008 and headquartered in New Delhi, specializes in the distribution, marketing, retailing, and after-sales servicing of Swiss luxury watches, along with watch service tools and equipment in India. It serves as the exclusive authorized distributor for premium brands like TAG Heuer (including its official e-commerce site), Zenith, Bomberg, and Exaequo, operating across five verticals: B2B distribution, D2C/e-commerce sales, after-sales services, branding/PR/marketing, and tools distribution. The company maintains 70+ points of sale nationwide, including mono-brand boutiques and multi-brand outlets in metros like Delhi, Mumbai, Bengaluru, and Tier-II cities, supported by two service centers and 20+ authorized facilities; it employs 17 staff as of September 2025. Financials show revenue of ₹41.37 crore and PAT of ₹2.01 crore in FY24, with the SME IPO of 22.84 lakh shares (₹18.74 crore at ₹78-82) opening December 4, 2025, on BSE SME for retail expansion and working capital.
Company Vision
Luxury Time Ltd aims to become India's premier destination for Swiss luxury timepieces by expanding its exclusive distribution network for brands like TAG Heuer, Zenith, Bomberg, and Exaequo across metros and Tier-II cities. The company envisions building an integrated ecosystem spanning B2B distribution, D2C/e-commerce, after-sales servicing, branding, and tools distribution to capture rising demand from affluent consumers. Through IPO-funded initiatives like four new retail stores and enhanced working capital, it seeks to strengthen market leadership, foster long-term global brand partnerships, and deliver world-class service standards nationwide. This positions Luxury Time as a trusted partner for international watchmakers in India's growing luxury sector.
Growth Prospects
Luxury Time Ltd benefits from India's expanding luxury market, driven by rising affluent consumers, urbanization, and demand for Swiss watches as status symbols, with revenue up 20% to ₹60.78 crore and PAT surging 114% to ₹4.29 crore in FY25. IPO proceeds of ₹18.74 crore will fund four new retail stores in Delhi, Amritsar, Indore, and Dehradun, alongside working capital for inventory, enhancing its 70+ points-of-sale network across metros and Tier-II cities. Diversified operations in B2B distribution, D2C/e-commerce, after-sales (20+ centers), branding, and tools position it for scalability, supported by strong ROCE (29.84%), low debt, and exclusive partnerships with TAG Heuer and Zenith amid growing Tier-II/III penetration.
Risk
Luxury Time Ltd faces risks from negative cash flows in operations and investing activities, alongside working capital pressures that could strain liquidity despite low debt-to-equity of 0.08. Heavy dependence on a few key brands like TAG Heuer and Zenith exposes it to supply disruptions, contract terminations, or pricing changes from global suppliers. The luxury segment's vulnerability to economic downturns, reduced discretionary spending, and intense competition in a fragmented market heightens demand volatility. Inconsistent top-line growth in prior periods and sensitivity to macroeconomic trends add uncertainty, though strong margins and IPO-funded expansion offer mitigation.