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Adcounty Media India Limited
Issue Size (Net)
up to Rs.50.69 Cr
Price Band
Rs.80 to Rs.85 per share
Issue Opens
June 27, 2025
Issue Closes
July 01, 2025

Company Highlights

1.Company Information


Adcounty Media India Limited is a BrandTech company that offers complete digital marketing solutions, from brand promotion to performance-based campaigns. The company uses advanced technology to create customized advertising strategies for clients across different industries.
The service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are designed to drive sales, generate leads, and expand customer reach.
Adcounty Media India Limited runs several websites, mobile apps, and also offers a programmatic advertising tool called BidCounty, designed to boost both branding and performance campaigns. The company also conducts market research to help brands reach the right audience and improve user acquisition.
Adcounty Media India Limited works with well-known brands such as Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to run campaigns that help grow their user base and improve visibility.
Business Verticals:
Advertisement Technology (“Adtech”)
Digital Marketing
As of May 30, 2025, Adcounty Media India Limited had a team of 45 permanent employees dedicated to helping businesses achieve their marketing goals.

2. Objects of the Issue

S.No. Objects of the Issue Expected Amount (in Millions)
1 To meet out the Capital Expenditure requirements of the Company. 140
2 To meet out the Working Capital requirements of the Company. 250
3 To meet out the expenses for Unidentified Acquisition of the Company and General Corporate Purposes.
4 To meet out the Issue Expenses.
Adcounty Media India Limited IPO Registrar
Skyline Financial Services Private Ltd

Phone:02228511022
Email:  compliances@skylinerta.com
Website: https://www.skylinerta.com

Adcounty Media India Limited IPO Financials

Period Ended
Total Assets
Total Revenue
Profit After Tax
EBITDA
Net Worth
Reserves and Surplus
Total Borrowing
31-Mar-25
47.92
69.58
13.75
18.25
37.9
21.36
31-Mar-24
29.51
43.24
8.28
10.8
20.27
20.26
31-Mar-23
26.84
53.64
7.64
10.4
11.92
11.91
0.29
Amount in Rs. Crore

Adcounty Media India Limited IPO Details

Issue Opening Date
June 27, 2025 
Issue Closing Date
July 01, 2025
Face Value
Rs.10 per share
Price
Rs.80 to Rs.85 per share
Lot Size
1,600 Shares
Sale Type
Fresh Capital
Issue Size
59,63,200 shares(aggregating up to Rs.50.69 Cr)
Reserved for Market Maker
3,36,000 shares(aggregating up to Rs.2.86 Cr)
Net Offered to Public
56,27,200 shares(aggregating up to Rs.47.83 Cr)
Issue Type
Bookbuilding IPO
Listing At
BSE SME
Share holding pre issue
1,65,38,000 shares
Share holding post issue
2,25,01,200 shares

Adcounty Media India Limited IPO Timeline

Event
Tentative Date
Opening Date
Fri, June 27, 2025
Closing Date
Tue, July 1, 2025
Tentative Allotment
Wed, July 2, 2025
Initiation of Refunds
Thu, July 3, 2025
Credit of Shares to Demat
Fri, July 4, 2025
Listing Date
Fri, July 4, 2025
Cut-off time for UPI mandate confirmation
5 PM on July 1, 2025

Prospectus

Prospectus File

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