Changing consumption patterns, rising aspiration levels and increase in the number of middle- and upper-income households has led to growth in non-discretionary sectors like retail, telecom, hotels among other sectors. Media sector is no exception to the trend. India is one of the largest media consuming markets with 3.7 bn film tickets sold annually. It is also one of the largest content creating market with 1,000 movies and 10,000 sound tracks released annually. crowd.Though Indian Entertainment and Media (IEM) is one of the fastest growing sectors in the economy, it is just 0.7% of the global US$ 1.4 trillion media industry. The IEM sector grew at a CAGR of 20% over the last 2 years. Going forward, IEM is poised to enter a golden era. As per PWC, India will be one of the key drivers in pushing the global entertainment and media industry to US$ 2 trillion by 2011. It is expected to grow at a CAGR of 18.5% till 2011 to touch Rs 1 trillion from Rs 436 m in 2006.

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